Exhibitions play a vital role in the marketing mix. Return on investment is high for participants. Expo and Exhibitions are professionally organized events where products and services are displayed. They are usually organized by trade associations, industry bodies, Government organizations, and professional exhibition organizations. Delhi NCR, Mumbai, Chennai, Kolkata, Bengaluru, Goa, Hyderabad, and Ahmedabad are leaders in organizing expos and exhibitions. Some of the exhibitions provide an excellent platform and a boost to traders from across the country, with products showcased from different regions. Exhibitions serve as a good reflection of the state of any industry. Bringing the best technologies and minds from across the world; trade fairs facilitate business discussions in the most economical and effective way.
